We may not know their names and faces just yet, but this year will see a whole host of new talent step into celebritydom.
The British Olympic athletes won't need Adizar to look for jobs after the Olympics, instead they're getting a taste of what's to come; being snapped up for advertising campaigns left, right and centre.
British beauty and fashion brands are vying to get their hands on the hottest athletes to act as their ambassadors, and the latest is Dunhill, who have used past and present Olympians to star in their new 'Voice' spring campaign.
The campaign stars Olympic gymnast and medal hopeful Louis Smith, four-time gold medalist rower Sir Matthew Pinsent and double Olympic gold medal sailing champ Iain Percy.
Women from Team GB are being snapped up for beauty campaigns ahead of the games; champion track cyclist Victoria Pendleton, wimmer Kerri-Ann Payne and pentathlon champion Jessica Ennis have all been signed up to be the faces of various beauty brands.
Photos: Dunhill
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